Social media management, Lead generation & Marketing Strategy
Plan for Addressing and Strategy
Before I created any content, I conducted a thorough analysis of the company’s existing digital platform, identified potential customers, and researched competitors. From my results, I developed a highly customized marketing strategy based on legitimate and factual data that would meet the clients’ goals and objectives in a realistic and scalable manner.
Content Planning & Social Management
I created a single, comprehensive content calendar to be shared by all platforms that will allow clients to consistently and regularly post branded content that connects them to potential new clients, builds credibility for the company’s offerings, and creates a local presence of authority.
Lead Generation Campaign
By testing advertising campaigns, targeting specific customers and utilizing organic reach tactics, I was able to establish a consistent and dependable flow of leads from individuals searching for similar services that translated into an increased number of inquiries and bookings by the client.
Creating Brand Awareness and Community Growth
The client has been able to significantly increase the number of followers through a professional and consistent image on every social media platform that has resulted in an increased audience base and long-term recognition of their brand within the community.
Tracking Performance and Reporting All decisions made were based on relevant, factual data.
Build a Website That Looks Great, Performs Better, and Ranks Higher
I have developed and built responsive websites which allow all of my clients’ sites to have easy access on all forms of devices (desktop, laptop, tablet and mobile). Each one of my projects has been made with user experience (ease of finding and accessing information) a main goal.
I have worked to enhance online visibility through on-page listing of keywords, page titles, heading hierarchies, and use of hyperlinked images. I also worked to increase performance through speedier load times, mobile-ready websites, and SEO-compliant web designs.
I purposely arranged content in an easy-to-read fashion, maximising search engine indexing and keeping brand image consistent on all web pages. I also implemented tools such as web forms, analytic tools and social media links to help build a complete digital presence.
The websites have provided a professional web presence for each of my client’s; increased user interactivity and provided a strong basis to produce increased search engine rankings. The projects demonstrate the importance of strategic web design, performance optimisation and proper SEO practices to provide an attractive and strategically functional website. My ultimate goal for each of my client’s is to assist them in establishing a professional representation of their company through the development of an integrated digital strategy for future success.
